Brand Narrative

Vision

We will be the school of choice for students looking to be conscientious stewards of our ever-changing world. The RLC family will reflect the global nature of learning; our campus will be a home that inspires deep connections to the environment; and our values will reflect our roots and guide us into the future.

Mission

We create extraordinary learning opportunities rooted in meaningful experiences in our unique natural environment. RLC is a family with global citizenship that supports one another to be the best of ourselves, throughout our lives.

Brand Narrative

The story of our mission and vision.

It is in us.

In the journeys we take to become our best selves. In the diverse experiences we welcome with opens minds and open hearts.

It reveals itself in our deep connections to our community and the environment around us.

Rooted in the spirit of indigenous teachings. And reflected in our intentions to be conscientious stewards of our ever-changing world.

It’s in our willingness to accept challenges and grow from them. To never stop inquiring. To never stop supporting and inspiring others.

It is in all of us.

At Rosseau Lake College
extraordinary learning
is in our nature.

The Elevator Pitch

The Elevator Pitch

Rosseau Lake College provides the most real outdoor learning experience in Canada. Our students benefit from a rigorous academic program that’s rooted in the natural environment of our beautiful lakeside campus.

In 3 seconds or less…
(The Escalator Pitch)

RLC is the most real outdoor learning experience in Canada.

In conversation…

Parent/student/agent: Why should we consider RLC?

RLC: We provide the most real outdoor learning experience in Canada.

Parent/student/agent: That’s interesting. Tell me more.

‍RLC: Our entire academic program is built around true outdoor experiential education in the natural environment of our campus.

Key Messages

Intentionally small, meaningfully diverse

Our small school environment ensures authentic, meaningful relationships and an inclusive, warm community. We are leaders in true diversity, embracing over 20 different nationalities within our community. We ignite the “it” within each student, challenging and empowering your child to pursue their own passions.

Classrooms without walls, learning without limits

Our lakefront campus provides a unique environment for an innovative academic program that immerses your child in powerful experiential learning that’s impossible to gain in traditional classroom settings.

Connected to the spirit of indigenous teachings

Indigenous culture, history, and learning philosophies are a cornerstone of our school’s everyday learning experiences and integrated throughout our curriculum. These experiences deepen the bonds in our community, and foster understanding, personal growth and inclusive leadership skills within our students.

Strength of character
and sense of self

We take pride in supporting students to realize the best of themselves and lead lives rich in meaning. Your child will leave RLC with a well-developed sense of self, along with the values, understanding and perspective to be conscientious stewards of a fast-changing world.

Lead Slogan

Extraordinary learning is in our nature.

Sample Headlines

  • Learning without limits is in our nature
  • Caring for our community is in our nature
  • Welcoming the world is in our nature
  • Resilience is in our nature
  • Fearlessness is in our nature
  • Creativity is in our nature
  • Curiosity is in our nature

Boilerplate

Extraordinary learning is in our nature.

Rosseau Lake College provides real outdoor experiential education rooted in the natural environment of our beautiful lakeside campus.

We offer a boarding and day school experience that is unparalleled in Canada. Nestled among the pines on 56-acres of pristine historic lakefront, our unique geographical setting is the foundation of an innovative academic program that challenges students, to the highest standard of the Ontario curriculum, through powerful experiential learning that’s impossible to gain in traditional classroom settings. We take pride in our small school environment that ensures authentic, meaningful relationships and an inclusive, warm community. Connecting the philosophies of indigenous teachings and our Rosseau Roots, our expert faculty nurture our students from around the world to be thoughtful, balanced, adventurous and creative individuals.